Antionette Carroll

Antionette Carroll

Founder of Creative Reaction Lab

2018 Global Fellow

Creative Reaction Lab (CRXLAB) is creating a youth-led, community-centered movement and professional pipeline challenging racial inequities in the education, media, health, and government sectors. Through real-world, project-based educational programs, Black and Latinx youth apply a health, racial equity, and design lens to community challenges impacting the quality of life and life expectancy of both races. Changing the way youth (and people in general) address systemic oppression, CRXLAB has pioneered a social justice form of creative problem solving called Equity-Centered Community Design. CRXLAB’s vision is a world that embraces the humanity, rights, and power of Black and Latinx people.


Antionette D. Carroll is founder and CEO of Creative Reaction Lab. Antionette has worked for nonprofits working for social justice, human rights, and diversity and inclusion. As a former resident of Ferguson, Missouri, the death of Michael Brown Jr. changed her from a typical 9-to-5 graphic designer to a social entrepreneur and equity designer. Antionette was named the founding chair of the Diversity and Inclusion Task Force of AIGA: The Professional Association of Design in 2014. She is the chair emerita of the task force working on long-term strategic initiatives such as the Design Census Program with Google and the national Design for Inclusivity Summit. At the local level, she is the president emerita of AIGA St. Louis and co-founder of the Design + Diversity Conference. Antionette sits on several awards and programming committees for local and national nonprofits. She is a TED Fellow, AMEX/Ashoka Emerging Innovator, 4.0 Schools Fellow, and Camelback Ventures Fellow.